01
Website ownership
Hands-on experience building WordPress websites, improving site structure, launching pages, coordinating stakeholders, and keeping digital work moving without waiting for a perfect playbook.
Senior Website & Digital Marketing Manager
I turn healthcare complexity into digital experiences that convert.
I'm a B2B healthcare marketing leader with 10+ years of experience owning websites, demand systems, and digital campaigns across health tech, revenue cycle, and enterprise SaaS. I've led global site relaunches, built WordPress experiences, connected web performance to Salesforce/Pardot, and turned complex healthcare solutions into clearer buyer journeys.
About
Built for what Availity needs.
I build the digital infrastructure behind growth: websites, campaigns, analytics, nurture systems, and the content architecture that helps buyers understand what to do next.
My background spans global healthcare technology at Topcon and hands-on revenue cycle marketing in the payer-provider connectivity space. That mix is why this role stood out. Availity needs someone who can modernize the web experience, improve discoverability, support pipeline, and partner across product, demand generation, sales, and leadership. I've built my career on exactly that work.
Role fit
A strong fit for Availity's next stage of digital growth.
End-to-end website ownership, UX modernization, AI-ready content strategy, and pipeline-connected digital execution.
02
UX modernization
Led multiple healthcare website relaunches and redesigns, including improved navigation, clearer information architecture, stronger conversion paths, and mobile-first buyer journeys.
03
SEO, AEO & AI discovery
Built content systems for search, buyer education, and discoverability. Now applying that same foundation to AEO, LLM visibility, and AI-shaped research behavior.
04
Salesforce & Pardot
Certified Pardot Specialist and Consultant with experience in lead scoring, lifecycle governance, nurture architecture, campaign attribution, and Salesforce-connected marketing operations.
05
Analytics & pipeline visibility
Built dashboards and reporting systems that connect digital engagement to MQLs, SQLs, opportunities, and marketing-sourced pipeline.
06
Cross-functional leadership
Managed agencies, developers, designers, product teams, executives, and regional stakeholders to turn strategy into shipped work.
Impact
Digital solutions tied to business outcomes.
Selected outcomes from healthcare B2B websites, global campaigns, and revenue-connected demand programs.
177%Digital-sourced opportunity growth YoY
115%Revenue growth from global campaigns
23%YoY lead growth
2×Salesforce Pardot certified
Domain fit
I understand the workflows Availity helps simplify.
Availity sits at the center of healthcare administration: eligibility, authorizations, claims, payments, and the transactions that connect providers, payers, and revenue cycle teams. I've marketed in adjacent revenue cycle and payer-provider connectivity environments, which means I can ramp quickly on the buyer, the workflow, and the business value behind the platform.
- Eligibility
- Authorizations
- Claims
- Payments
Digital stack
Hands-on with the systems that move pipeline.
WordPress sites that ship. Salesforce and Pardot for lead routing and nurture. GA4 and GTM for attribution you can trust. SEMrush and Search Console for discoverability. Zapier, OneTrust, and ZoomInfo for automation, compliance, and enrichment. Cursor when the roadmap needs speed.
WordPress
Salesforce
GA4
GTM
SEMrush
Zapier
OneTrust
ZoomInfo
Cursor
Search Console
